8 Reasons That Decreases AdSense Revenue

Maximum AdSense publishers and bloggers thought that why their AdSense earnings are decreasing day by day, why they are not making decent money with AdSense and why they are getting low CPC value.

Reasons of Google AdSense Decreasing Revenue

Every AdSense publisher and blogger has a dream that his revenue not decrease and earn lot of money. There are some factors that decrease AdSense Revenue. I hope this article helpful for those peoples who find their AdSense revenue decrease.

1. More Ads Displayed

Maximum AdSense publishers and bloggers show more Ads on their website page with this hope that it generate more CPC (Cost Per Click) value and lead them to earn more money. But this is totally wrong and in fact showing more Ads on a webpage decreases AdSense revenue.
The reason is that Google loves those pages which provide more information to users. AdSense is very smart and it they find more Ads than information to user, they low the CPC rates. If you provide maximum relevant information than AdSense can boost your CPC value and it helps you to boost your page ranking.
So don't display more Ads on a page. I will recommended you to display to display maximum 3 Ads on a page.

2. Website Design

Now a days AdSense income decrement is increasing just because of website design. Everyone likes to have a wonderful and attractive blog design and layout with beautiful color combination and effects. But this lead to decrease revenue.

Webdesign can decrease AdSense revenue

When we use plain design and layout, you will be able to find better Cost Per Click rates by AdSense. Try to use minimum Java script and plugin in your website, it reduce the page load time and help to boost your income.

3. You don’t use text and images Ads

This is one of the common reason that AdSense earnings is decreasing. Many bloggers use image Ads, because they belief that showing image Ads will attract the user and they click on it, whereas some bloggers think that displaying text Ads lead them to more clicks on Ads and by this way they earn more than other way. No doubt that they may get more clicks on Ads but what about CPC? It become low all the time.
The fact is that Google likes both textual and image format and they recommend to publisher to use both textual and image Ads on their blog or website. So I suggested you to use both textual and image format Ads and it will not decrease your earnings.

4. Smart Pricing Issue

Smart pricing issue is the one of the major reason that decrease your AdSense earnings day by day. Maximum publishers are not aware about this issue, but from today they are able to resolve this issue increase their earnings through Google AdSense advertisement program.
Most of bloggers start monetizing their blog after writing 10-15 articles, even some smarts bloggers starts to display Ads on fresh blog having 5-6 articles. This decrease Google AdSense earnings.
As I am tell you that Google loves content rich webpages to display Ads and gave them high CPC rates, because advertisers invest money for good keywords.
I will recommend you to not to display Ads on your fresh blog until it contains at least 40 high quality posts.

5. Don’t write catchy titles

All online marketers and professional bloggers and even I also suggested peoples to write catchy articles for posts. A catchy article always hook the user to read article whether it is displayed in search engine or shared on social sites. But do you know that writing attractive and catchy article lead you to decrease AdSense Ads revenue.
If you don't know than you must lacking to enhance AdSense earnings. The reason is that when you write catchy article, you couldn't place keyword in title in a proper way for which advertisers pay big amount to AdSense. When a user go to your page, bots check that by which keyword user land on your page according that keyword CPC value is decided.
So I recommend you to use catchy title for post with proper keyword.

6. Low Paying Niche

Your website niche can be one of the reason that you are receiving low AdSense revenue. Websites or blog's category matters a lot on the increment or decrement Ads income. When you are working on niche like blogging, earnings, SEO you will see high Cost Per Click value. The reason is that website owners, bloggers and marketers will be the audience on your blog and they will not click on Ads as they are warn of about Ads.
So if you want to make money with Google AdSense program, you must go with website niche like Luxury, Automobiles, Home decor, Reviews etc. Advertiser pays good money to AdSense to advertise their business hence AdSense also pays good payment for this category.

7. Ads Placement and Size

The placement of Ads and Ads size matters a lot of Google AdSense earnings. Placing Ads blew drop down menu decrease your CPC value. Majority of bloggers and publishers shared their experience to placing Ads above to drop down menu.
The size of Ads also matters. Google AdSense recommend 4 Ads format to use on your blog if you want to increase your revenue. I recommended you to use these Ad unit 728*90, 336*280, 300*250, 160*60. These are the best to increase your revenue.

8. Smart Placement of First Ad Unit

Smart placement above is good for CPC, but do you know that placing Ads properly can enhance your Google AdSense earnings more. One should use recommended Ads unit at different location of pages and monitor CPC and CTR in your AdSense account.